I was about to start explaining Aldi to people who don't live in Germany, but then I checked their website and it turns out Aldi has invaded every corner of the globe! For those of you who still might be wondering what I'm talking about, Aldi is a deep-discount, no-frills grocery store that sells everything from wild salmon to potted meat, cold-pressed canola oil to instant coffee. It prides itself on selling more than just bottom-of-the-barrel goods, so they'll stock good-quality dark chocolate and smoked trout alongside no-name mustard and egg noodles. All for crazy low prices.
I'll admit that I'm a snob about where I shop, but I go to Aldi for things like toilet paper, unsalted butter, Trader Joe's nuts, fresh blood orange juice and the occasional Kinder Schokolade rip-off (that dares to be better than the original), Milch Mäuse. I avoid the produce, the milk, the cold cuts. And it's certainly never occurred to me to buy wine there before.
But the other day, when I stopped in for some OJ, I noticed a bunch of wine bottles in the section of the store reserved for special, even more discounted sales.
Um, Pouilly-Fumé, Chateauneuf-du-Pape, Barolo and Crémant de Loire, for €7.99, €8.99, €6.99, and €5.99 respectively.
Run, don't walk, to stock up.